About Kid Genius Clothing
John Locke, one of the most renown philosophers of all time, once stated that all people come into this world with a clean slate. Free from cultural, racial, or socioeconomic pressures and biases enabling us all to live without expectations being true to ourselves. It is from these epistemological roots that Kid Genius Clothing was created. Kid Genius brand clothing believes that we all started as children with creative minds not bound by the standards of society, but driven by the freedom of our ingenuity. As adults, we feel pressures to conform, and assimilate into norms set before us by the masses; leaving behind the genius we once were.
Unlike other lines, Kid Genius Clothing isn't a brand but a lifestyle. Our clothes arent made for any particular genre and doesn't conform to any specific group that society has invented. Instead, Kid Genius takes Locke's "Tabula Rasa" approach and provides high fashion for a free mind.
Kid Genius Clothing is for a limitless lifestyle. You can be from poverty with an affinity for Picasso and Beethoven or from affluence with a passion for Graffiti and Gucci Mane. It is all about being true to yourself and leaving society's standards at the door.
This idealogoy is the basis of the Kid Genius creative process. While typical lines introduce new material through seasons, Kid Genius evolves and matures through stages, just as life does. Starting from basic graphic tee's Kid Genius Clothing will progress through time just as people do, to eventually cover accessories, outerwear, and business wear. Our line progresses through stages of life just as a young mind does without boundaries. The first stage of Kid Genius parallels the first stages in life, limitless creativity and an unmatched thirst for discovery, so it is representative of Kindergarten. This process will go all the way through life until it finally culminates at the corporate stage.
Kid Genius reminds us that we can still tap into who we truly are, and free ourselves with the help of swagger and style.
